Whatsapp Chatbot

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  • May 26, 2021
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With more than 1.5 billion monthly active users spanning 180 countries, Whatsapp has emerged as the global leader in messaging. Although it initially started as a platform for users to connect with friends and families, some of them have gradually turned into a potential environment for businesses to interact with customers.

In fact, the rise of Facebook messengers and Chatbots to facilitate business-customer interactions gave birth to the idea of WhatsApp Business API (Artificial Intelligence) and WhatsApp Business (Business). WhatsApp Business is an application developed by WhatsApp, dedicated to small business owners that allows them to connect with their customers. WhatsApp Business API is for medium and large businesses that help them connect with customers around the world and send automated responses to scale.

WhatsApp Business Chatbot involves an automatic conversation with customers who mimic a regular human interaction. With well-designed NLP algorithms and training, it captures user behavior and can offer a richer customer experience. Businesses are increasingly using WhatsApp Business Chatbots to increase interaction rates, brand visibility, and provide excellent customer service.

Benefits of Whatsapp Chatbot

In the form of the WhatsApp Business Chatbot, it offers businesses a golden opportunity to reach a wider audience and provide them with the best customer service that allows them to return. Below are the different benefits of WhatsApp Chatbot for the different stakeholders involved:

1. For customers

Customers can enjoy the following benefits of WhatsApp Chatbot: With Chatbots, customers not only start conversations with businesses, but also find instant solutions to their queries. Getting an instant response means they can have two-way conversations with businesses. 24-hour support means higher customer satisfaction rates. Artificial intelligence-supported Chatbots can customize conversations that will increase the value and quality of interaction. It offers end-to-end encryption, two-eyed authentication and job authentication, and users’ data and identity protection. Businesses can be used on an already existing platform instead of downloading a different application. In addition, users are already familiar with the layout and operation of the application.

2. For Business Owners

For business owners, some of the benefits of WhatsApp Chatbots are: The platform is open to anyone, small, home or large: WhatsApp Chatbots offers a richer customer experience that helps the customer retain and engage. It creates brand awareness and brand loyalty while developing customer relations. Makes your business available on multiple channels. Broadcast and send outgoing notifications to customers. It makes it easier for businesses to connect with customers through an interactive and visual environment. Global availability of WhatsApp (prohibiting China) that enables you to develop a customer-oriented Chatbot that appeals to the international audience.

3. For marketers

For marketers, WhatsApp Business Chatbot offers the following opportunities: WhatsApp Chatbots can perform most of the repetitive work marketers need to do and release them for more strategic work. It helps to build an effective channel to build leads and communicate. It enables the team to guide and guide customers through the marketing funnel. Personalized chats allow Chatbots to offer attractive discounts to frequent users or potential leads. Various formatting options and the addition of multimedia make the marketing team more creative with their abilities. Publication Lists are used to run your marketing campaigns.

4. For Sales Managers

After the marketing team creates potential customers, the sales team can take advantage of the following benefits of WhatsApp Chatbot: It leads the customer down in the sales funnel. Chatbots can help customers make sales decisions. From finding products to routing and to payment gateways, Chatbots can do much of the conversation on their back. Promote for growing potential customers. Share updates on sales orders and other related notifications. The 24-hour WhatsApp Status feature is a great way to announce deals and flash sales. Quick responses will keep your customers busy during the buying journey. It allows your business to sell by suggesting relevant and appropriate products (as well as images and purchase links).

5. For Customer Service and Customer Support Managers

In terms of customer support, the main advantages of WhatsApp Business Chatbot are: WhatsApp Chatbots can be customized to deal with frequently asked questions. Customers get an instant response from your business and this two-way conversation contributes to brand loyalty. Complex queries can be automatically transmitted from the bot to the customer support manager using Chatbot-to-human transfer. If you cannot provide a satisfactory solution, Chatbots can recommend to nearby stores or service centers and even share location pins. Chatbots can share ticket status and important details with customers.